TYPES OF FEMALE BODY SHAPES: A COMPARATIVE ANALYSIS OF STYLING STRATEGIES AND THEIR EFFECTIVENESS IN VISUAL PROPORTION CORRECTION
PDF

Keywords

female body shape classification
styling strategies
visual proportion correction
Helmholtz illusion
Gestalt perception in fashion
body image
personal styling algorithm

How to Cite

Kostogryz, M. (2026). TYPES OF FEMALE BODY SHAPES: A COMPARATIVE ANALYSIS OF STYLING STRATEGIES AND THEIR EFFECTIVENESS IN VISUAL PROPORTION CORRECTION. European Journal of Interdisciplinary Issues, 3(1), 99–112. https://doi.org/10.5281/zenodo.20079615

Abstract

Classification systems used to describe female body shapes (FFIT, Sheldon’s somatotyping, the Kibbe system) have developed largely in isolation from the styling tools practitioners rely on when correcting visual proportions. Styling recommendations, as a consequence, tend to be intuitive and methodologically ungrounded. This study develops a comparative model of styling strategies for five body types (hourglass, triangle, inverted triangle, rectangle, oval), drawing on documented visual illusion mechanisms and Gestalt perception principles. Methodologically, the work rests on comparative and morphological analysis of 25 academic sources together with the author’s consulting records accumulated over ten years and 200 individual clients. Among the results is a matrix that pairs each figure type with a specific illusory mechanism, whether Helmholtz illusion, Müller-Lyer effect, or Gestalt grouping. A five-stage algorithm for proportion correction is also proposed; it introduces authenticity preservation as an evaluation criterion that existing models have not addressed. Styling strategies, the analysis suggests, yield perceptual outcomes that appear to differ according to both the body’s anatomical configuration and the visual mechanism in play. Practical relevance extends to consulting practice, stylist training curricula, and e-commerce recommendation engines built around body shape data. The proposed framework also clarifies how styling choices can be systematized without erasing individual identity, making the model suitable for both professional consultations and stylist education.

https://doi.org/10.5281/zenodo.20079615
PDF

References

Adam, H., & Galinsky, A. D. (2012). Enclothed cognition. Journal of Experimental Social Psychology, 48(4), 918–925. https://doi.org/10.1016/j.jesp.2012.02.008

Ashida, H., Kuraguchi, K., & Miyoshi, K. (2013). Helmholtz illusion makes you look fit only when you are already fit, but not for everyone. i-Perception, 4(5), 347–351. https://doi.org/10.1068/i0595rep

Bai, B. (2022). Application of Gestalt psychology and perception in modern fashion design. Psychiatria Danubina, 34(Suppl. 5), S318–S320. URL: https://hrcak.srce.hr/283380

Hester, N., & Hehman, E. (2023). Dress is a fundamental component of person perception. Personality and Social Psychology Review, 27(4), 414–433. https://doi.org/10.1177/10888683231157961

Hidayati, S. C., Hua, K.-L., Hsu, C.-C., Fu, J., Chang, Y.-T., & Cheng, W.-H. (2018). What dress fits me best? Fashion recommendation on the clothing style for personal body shape. In Proceedings of the 26th ACM International Conference on Multimedia (pp. 438–446). https://doi.org/10.1145/3240508.3240546

Hollett, R. C., Bhusal, M., Gilani, S. Z., Harms, C., & Griffiths, S. (2024). Experimental evidence that activewear retail imagery elicits physiological, attentional and self-reported markers of body image threat in women. Body Image, (51), 101778. https://doi.org/10.1016/j.bodyim.2024.101778

Horton, C. B., Jr., Adam, H., & Galinsky, A. D. (2025). Evaluating the evidence for enclothed cognition: Z-curve and meta-analyses. Personality and Social Psychology Bulletin, 51(2), 203–221. https://doi.org/10.1177/01461672231182478

Jin, S., & Gu, B. (2024). Individualized generation of women’s prototype based on the classification of body shape. International Journal of Industrial Ergonomics, (103), 103631. https://doi.org/10.1016/j.ergon.2024.103631

Kibbe, D. (1987). David Kibbe’s Metamorphosis: Discover Your Image Identity and Dazzle as Only You Can. New York, NY: Atheneum. URL: https://books.google.com/books/about?id=Rp5ePQAACAAJ

Koutsoumpis, A., Economou, E., & van der Burg, E. (2021). Helmholtz versus haute couture: How horizontal stripes and dark clothes make you look thinner. Perception, 50(9), 741–756. https://doi.org/10.1177/03010066211038158

Kumanayake, T. D., & Vithanage, C. P. (2020). Enhancing feminine look through optical illusion. IOSR Journal of Polymer and Textile Engineering, 7(4), 5–12. https://doi.org/10.9790/019X-07040512

Merino, M., Tornero-Aguilera, J. F., Rubio-Zarapuz, A., Villanueva-Tobaldo, C. V., Martín-Rodríguez, A., & Clemente-Suárez, V. J. (2024). Body perceptions and psychological well-being: A review of the impact of social media and physical measurements on self-esteem and mental health with a focus on body image satisfaction and its relationship with cultural and gender factors. Healthcare, 12(14), 1396. https://doi.org/10.3390/healthcare12141396

Minetto, M. A., Pietrobelli, A., Busso, C., Bennett, J. P., Ferraris, A., Shepherd, J. A., & Heymsfield, S. B. (2022). Digital anthropometry for body circumference measurements: European phenotypic variations throughout the decades. Journal of Personalized Medicine, 12(6), 906. https://doi.org/10.3390/jpm12060906

Mir, M. A., Nath, A., & Maurya, R. (2022). Photogrammetric anthropometry to determine the female waistline. Cureus, 14(1), e21798. https://doi.org/10.7759/cureus.21798

Parker, C. J., Hayes, S. G., Brownbridge, K., & Gill, S. (2021). Assessing the female figure identification technique’s reliability as a body shape classification system. Ergonomics, 64(8), 1035–1051. https://doi.org/10.1080/00140139.2021.1902572

Pisut, G., & Connell, L. J. (2007). Fit preferences of female consumers in the USA. Journal of Fashion Marketing and Management, 11(3), 366–379. https://doi.org/10.1108/13612020710763119

Sheldon, W. H. (1954). Atlas of Men. New York, NY: Harper. URL: https://archive.org/download/atlasofmen01shel/atlasofmen01shel.pdf

Shin, E., & Damhorst, M. L. (2018). How young consumers think about clothing fit? International Journal of Fashion Design, Technology and Education, 11(3), 352–361. https://doi.org/10.1080/17543266.2018.1448461

Simmons, K. P., Istook, C. L., & Devarajan, P. (2004). Female figure identification technique (FFIT) for apparel. Part I: Describing female shapes. Journal of Textile and Apparel, Technology and Management, 4(1), 1–16. URL: http://www.tx.ncsu.edu/jtatm/volume4issue1/articles/Istook/Istook_full_105_04.pdf

Stolovy, T. (2021). Styling the self: Clothing practices, personality traits, and body image among Israeli women. Frontiers in Psychology, (12), 719318. https://doi.org/10.3389/fpsyg.2021.719318

Thompson, P., & Mikellidou, K. (2011). Applying the Helmholtz illusion to fashion: Horizontal stripes won’t make you look fatter. i-Perception, 2(1), 69–76. https://doi.org/10.1068/i0405

Vuruskan, A., & Bulgun, E. (2011). Identification of female body shapes based on numerical evaluations. International Journal of Clothing Science and Technology, 23(1), 46–60. https://doi.org/10.1108/09556221111096732

Wertheimer, M. (1923). Untersuchungen zur Lehre von der Gestalt. II. Psychologische Forschung, (4), 301–350. https://doi.org/10.1007/BF00410640

Woodall, T., & Constantine, S. (2007). Trinny & Susannah: The Body Shape Bible: Forget Your Size, Discover Your Shape, Transform Yourself. London, England: Weidenfeld & Nicolson. https://books.google.com/books/about?id=9hSCAAAACAAJ

Zia, M. M., Sharmin, N., & Islam, M. K. (2024). Cognitive study on illusion using golden ratio for apparel design. Trends in Textile Engineering & Fashion Technology, 9(5). https://doi.org/10.31031/TTEFT.2024.09.000724

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2026 Maryna Kostogryz