ENHANCING ENTERPRISE COMPETITIVENESS THROUGH DIGITALIZATION IN STRATEGIC DECISION-MAKING

Abstract

This research examines the enhancement of enterprise competitiveness through digitalization in strategic decision-making, specifically focusing on the implementation of the DIY4C method. The study employs a mixed-method approach to analyse structural elements and assess implementation frameworks for digital tools in non-governmental organizations. Findings reveal that the DIY4C method, comprised of digital modules (D4C, D4S, D4M, D4R) and specialized matrices, significantly transforms traditional decision-making processes by reducing consultation cycles from days to minutes while maintaining quality engagement. The digital component functions as an integrated real-time data processing system that supports the entire decision-making cycle from information collection to implementation monitoring. Performance metrics demonstrate remarkable improvements in time efficiency, resource optimization, and decision quality through 100% remote participation capabilities and automated analysis systems. The practical significance lies in the method's successful application across multiple domains including community development and policy planning, establishing a benchmark for leveraging digital tools to enhance organizational competitiveness in the digital age while ensuring transparent and inclusive governance.